In order to better understand consumers desires and expectations, for the second generation Echo product, we conducted research to learn about how regions, demographics effect appeal. I researched home international home trends and considered how the first generation echo was being used. After the first product launch the data showed that some level of customization of CMF was important for people. The technology should fit into their home spaces and lifestyles. People are naturally sensitive to there home balance and ambiance. They want technology to last and adapt to their home environments. I worked to find options that could fit into the home decor space and blend with furnishings. 

 

These are the 32 distinct finishes to represent the wide demographics for testing. The interchangeable sleeves were tested for appeal as well as there desire for interchangeability. 

 

APPROACH

International quantitative and qualitative research was conducted via:

• MaxDif: A Maximum Difference Analysis in which US, UK, DE, IN and JP respondents (n=2500) selected the most and least appealing designs in an online survey. Advanced statistical analysis provided indexed scores: a score of 100 indicates the average, while indices +/- 100 indicate above- and below-average skews respectively. 

• Focus Groups: Groups in the US, DE and JP (n=118) reacted to the designs, selected the most and least appealing, and discussed home décor fit and aesthetic.

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Below are some the standouts results of the selections that were tested: